This is a full-day, highly hands-on, in-person workshop facilitated by Doug Fast and supported by the Discovery Foundation.
Are you interested in exploring new market segments for your product or service? Would you like to have greater insight into the viability of that market? If you said ‘Yes’, then block off June 23rd for this all-day workshop. Be ready to NOT be able to answer your email that day because you will be too busy.
Doug Fast has updated Acetech’s Market Validation Training workshop and compressed it into a single full-day workshop. Some of you may remember the original version of this workshop run by Ralph Turfus as perhaps Acetech’s best workshop.
Who should attend?
Anyone with a market ready or in-market product or service.
Anyone interested in a new market segment, either geographic, or demographic.
Outcomes:
This training updates a structured process to help you enter new markets faster and with less risk.
Upon completion, you’ll be equipped to:
Recognize real market opportunities objectively,
Define your ‘Sweet Spot’ (i.e., segmentation strategy),
Craft your strategy to WIN (i.e., reworking your value proposition and positioning),
Validate or invalidate your assumptions with prospective customers (i.e., customer development strategy).
TICKET PRICES:
Acetech Member - FREE!
Leadership Team - $15 per person; max of 2 per member company
Regular Ticket (non-member) - $499
Members can email chelsea@acetechleadership.com for the promocodes to access your FREE member ticket and discounted leadership team tickets.